Five basics that help most for small-business product work.
1. Consistency
Same lighting direction, same background treatment, and the same retouch level across a line so everything reads as one brand.
2. White and in-context
Cutouts on white are useful for catalogs; in-context frames (table, hand, room) explain size and use. Plan for both when you can.
3. Light
Soft, controlled light (even a simple softbox plus fill) beats on-camera flash and mixed color sources.
4. Details
Texture, seams, hardware, and finish close-ups matter for handmade work where craft is the story.
5. Finish the file
Color balance, dust and scratch cleanup, and straight crops before upload. Small edits add up.